Acceptable use policy
Last updated 7 November 2026.
Send messages people expect
Text people who gave you their number: customers, members, patients, parents, guests. Reminders, order and delivery updates, opening hours, event changes and offers to customers who signed up are all welcome.
Respect requests to stop
When someone asks you to stop, add their number to your do-not-send list; every campaign and API request leaves it out. You can add an opt-out line in your own words to campaigns, such as a number to call.
Not allowed
Bought or scraped lists, spam, phishing, impersonation of other people or businesses, misleading content, illegal goods or services, hate or harassment, and content that breaks the law of the sender or the recipient's country.
Good habits
Name your business at the start of the text, send at sensible local hours, and keep messages short and useful.
What we do
We may pause sends that break this policy and contact you through Support. Repeated or serious misuse closes the account.